Digital transformation in the transport industry
Technology and digitalization are leaving their footprints wherever we go; at work, at home and even when we’re driving our cars or using other transport modalities.
It’s safe to say that this digital transformation has found its way into our lives and that it’s definitely here to stay (and to keep evolving).
This digital evolution counts for enterprises as well, more and more enterprises realize that digitizing their business processes is an inevitable change and process that they’ll have to embrace. But nevertheless, it’s a change for the better that will bring ton of new possibilities, challenges and improvements to different industries.
The amount of industries that this technological and digital evolution will affects isn’t limited, and just like the manufacturing and healthcare industry; the transport industry will go through a major transformation that both enterprises and transportation users will benefit from. Because in a time perk where the population in urban areas keeps growing and evolving, and people move from one place to the other in only a matter of time; technology is the main key towards order, ease and comfort.
Keep reading on for more insight regarding digital solutions in the transport industry.
Reaching for total mobility
A big part of digital transformation is mobility. Not a surprise, because try looking around; it’s hard to find a person that doesn’t have a smartphone with them. So, using this trend for enterprise apps purposes looks like the next logical step. There are many possibilities regarding mobile app integration (combined with other technologies) in the automotive and transport industry, that’s why we’d like to give you a taste of what can be in it for you:
Real-time data apps
Real-time data apps are usually the first type of applications that get developed for automotive and transport enterprises, with the purpose of providing people with important and fast information in an easy way. The integration of such real-time information apps – whether it is for automobiles, trains, busses, you name it – is a user-centred method to increase user experience and satisfaction for people who are on their way to somewhere.
An example of such real-time data app is a GPS tracking/monitoring app. This kind of app is becoming very popular and frequently used by users because of the ability to control what’s happening with their vehicle and get real-time insight in data that’s useful to them. GPS tracking can help drivers locate their car for instance, or stay in touch with relevant information that the car provides – information that can be send out in the form of notifications to people their smartphones.
AR making the road safer
Augmented reality is also becoming an influential part of the automotive industry. Smart glasses and maps that come to life through augmented reality can help drivers in their driving behavior and lead eventually to safe roads.
The implementation of Beacons will also help ease the lives of people and will especially create more engagement between the vehicles and the transport uses. With cars for example, Beacons can be integrated and this allows people to open their car or pop open the trunk through Bluetooth LE connection that’s connected to an application on their phone.
Beacons are also frequently used to estimate and forecast traffic. Beacons can, for instance, be placed in certain road signs that send out notifications directly to people’s phones. Like the integration of augmented reality in cars, beacons can help make the roads safer.
IoT and intelligent transportation
The main goal of IoT (the internet of things) is to make objects, of whatever kind, connected to the internet, and thus more intelligent. Transport vehicles, like cars, and the roads we travel will definitely be affected by this technology. The possibility for car manufacturers to add an extra intense experience to cars will increase – something which car users will definitely enjoy. By adding that digital layer to cars, and making them connected and smart, the way we drive will change for good and for the better.
But how do car manufacturers but this innovation into practice? Long story short; they add smart sensors to cars and allow these sensors to connect, through the internet or Bluetooth for example, to mobile applications. This kind of smart technology has been growing very fast in the last couple of years because of the many advantages that it offers. Connected cars can, for instance, help car owners get specific insights about their car – insights and relevant information that they normally wouldn’t be having without this smart technology. Cars will be able to send out push notifications in alarming situations such as when someone’s trying to steal their car and or when tyres are running thin. These push notifications help car owners keep their car safe and in optimal condition, because as the saying goes: ‘better safe than sorry’.
Are you trying to explore the benefits that mobility, IoT, augmented reality or beacons can bring to your transport or automotive enterprise? Get in touch, let’s have a talk and explore your opportunities and possibilities, together.