How AI is Changing The Ways We Communicate
AI in communication
We have all encountered, at one time or another, the textbook definition of AI as “an area of computer science that emphasizes the creation of intelligent machines that work and react like humans” (Technopedia).
But AI is much more than that – in fact, it is currently changing the fabric of our lives as we speak. For instance, AI is revolutionizing the way we communicate, affecting the areas of linguistics, speech recognition, translation, and even content marketing. In the coming years we will be able to observe even more sizeable advancements in AI tech, as the data we feed its algorithms grows exponentially and helps with improving it. Let’s look at some of the practical applications of computer intelligence in human communication today.
AI applications that aid communication
AI can be virtually applied to any area of spoken or written communication, further enhancing clarity, credibility, speed and efficiency. There are a handful of applications that are already producing tangible results, including:
1. Automatic linguistic improvements
Today, writing well is a useful skill that’s coveted by many, though one that isn’t easy to attain without years of practice. The days of basic spell-checking functionality in word processor programs like Microsoft Word or Google Docs are luckily behind us. Enter a new generation of AI-powered writing assistants like Grammarly, which promise to help users ‘eliminate errors and find the perfect words to express themselves.” Beyond the basics of spelling and grammar error elimination, smart assistants of this kind can drastically improve one’s writing style and tone of voice, whether working with text for email, web browser forms, word processors, instant messengers, blog or social media posts. Who doesn’t like an instant boost to their writing?
2. Instant audio translations
What if you could travel the world or participate in business negotiations with suppliers half away around the world, without sharing a common language? Now you can, thanks to advances in linguistic AI and language recognition. In China, in-ear translations via smartphones equipped with apps, earphones or dedicated devices are commonplace today. Even Google Translate now has an auditory feature, enabling seamless, real-time communication with virtually anyone, anywhere. Foresight Factory predicts that 20% of consumers will have carried out instant audio translations by 2030, making the film ‘Lost in Translation’ and its predicament of succumbing to language and cultural differences, seem like a distant past.
3. Better content marketing with AI
One of the biggest advantages of AI is its ability to analyze and draw conclusions from vast sets of data, a.k.a. big data. As it does that, it can help segment user or target audiences based on behavioral data in order to understand their needs, habits and goals better. When it comes to targeting, AI can further dissect the types of textual or visual content that each audience segment would find the most engaging. Knowing this can help content creators and marketers anticipate demand and trends based on specific segments and personalize content accordingly.
Future of AI
This year alone has marked significant gains in AI capability – from devices with built-in smart assistants to home appliances with personalities of their own. As the scope of AI broadens and with it – its practical applications – we will see the technology play a more independent role that brings true utility to our everyday routines, as well as our work lives.
From daily tasks like assistance with cooking and making restaurant appointments to tracking our health and notifying us when something’s amiss – AI continues to become more advanced and more useful each day. On the business side, modern AI marketing assistants like Lucy, Albert, or Martin aid marketers and agencies in conducting research, segmentation, and content planning – costly initiatives that typically take months of effort.
Reservations towards AI
The more powerful AI gets, the more vocal are its critics. The potential invasiveness of AI and our growing dependence on it as a society are among the top concerns of AI pundits. The ability to turn off the omni-present AI at the switch of a button is a highly desired feature among its early adopters. It seems that even though we welcome the utility AI provides us, we still want to retain our independence from it, unwilling to relinquish control any time soon.
Finally, there is also the not-so-unfounded fear of AI taking over human jobs. Will all content be created, and all marketing conducted by AI in the coming decades? Although robot journalists have already been successfully tested by several publications worldwide, it is unlikely that creative writing will be outsourced to machines soon. The areas where AI could come in handy include source-, fact-checking and tedious research that most busy writers would happily outsource to someone else, human or not.