The importance of mobile optimization in Fast Moving Consumer Goods is obvious: among buyers there is an increasing demand for a mobile buying experience. Across industries, FMCG is investing in mobile sales, m-commerce, and order-writing apps.
In Fast Moving Consumer Goods, the mobile order writing experience is of highest priority. Providing information to sales teams, prospects and customers when, where and how they need it, is driving greater mobile CRM adoption.
Reinforce your sales representatives
The dark ages of paper order forms are behind us: sales representatives are writing orders in the field on tablets and smartphones. A fast and easy to use mobile order application means: efficient interactions with the client and faster order turnaround. Moreover, eliminating the manual data entry tasks, today’s technology allows sales representatives to focus on building long-term partnerships with their clients.
Speeding up orders
Consider for instance the mobile commerce app we developed for Ranson, a wholesaler in the food industry: every order a customer places, is automatically integrated in the existing accountancy software, saving both Ranson and its customer time and money, as many phonecalls and fax messages can be bypassed.